How retail giant, Briscoe Group, completely re-engineered its training approach in less than 6 months.

Aston Moss, General Manager of Human Resources (HR) at Briscoe Group, was already familiar with the concept of the forgetting curve. He knew that exposing employees to a 15-to-30-minute video followed by a few questions doesn’t work when it comes to information retention. But the challenge extended beyond the delivery method; it was also the quality of content within an overarching fragmented training process. Moss identified the need for a comprehensive solution to address these challenges and enhance the efficacy of their training process.

Capability Group took a design thinking approach not just to implement the Axonify platform but to rebuild Briscoe’s training content and transform its approach to training.

“With my background in a variety of other commercial roles, I knew we needed a training approach that would deliver change in the business—and those changes needed to impact the bottom line.” shares Moss. “Axonify stood out for a host of reasons. Its simplicity, the modern approach and the brain science behind it resonated with me.”

Briscoe Group achieved 97% of its workforce engaged in 4-5 minutes of learning 3-4 times per week through lockdown. The continuous reinforcement approach definitely appears to be working. In fact, the Briscoe Group has seen an average employee knowledge growth of 12% across all departments and current knowledge levels are now at 96%, with knowledge in certain key topic areas growing by as much as 34%.